Top 5 Reference Apps on iOS in New Zealand, Q3 2023

The third quarter of 2023 saw notable trends in the performance of the top 5 reference apps on iOS in New Zealand. Below we delve into the weekly downloads, revenue, and active user statistics for Google Translate, Bible, Sky Guide, Freeview TV Guide, and Ancestry: Family History & DNA.

Google Translate maintained a steady weekly download rate, starting at 1.6K and peaking at 1.7K in late September. The app's active users grew from 49.4K to 61.4K over the quarter, indicating a consistent rise in engagement.

Bible experienced fluctuations in weekly downloads, beginning at 768 and dipping to 535 in late July before recovering to 752 by the end of September. Despite these fluctuations, active users saw a general decline from 52.4K to 46.9K throughout the quarter.

Sky Guide had a notable spike in downloads in early July, reaching 1.2K, but generally hovered around 300 for most of the quarter. Weekly revenue varied, peaking at $250 in mid-July and falling to $102 by the end of September. Active users peaked at 1.3K in early July but dropped to 436 by late September.

Freeview TV Guide showed consistent weekly downloads, with a notable peak at 654 in early September. The app's download numbers fluctuated between 230 and 490 during the quarter.

Ancestry: Family History & DNA maintained a steady increase in weekly revenue, peaking at $1.5K in mid-July. Weekly downloads showed a positive trend, increasing from 243 to 408 by late September. Active users also saw a gradual rise from 870 to 1.1K throughout the quarter.

For more insights and detailed data, visit Sensor Tower.